A product-focused challenge designed to give students hands-on experience with how products are built in the real world.
About the Sponsor
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Event Timeline
Kickoff
Sunday, October 18
UBC Sauder (10:00 AM - 8:00 PM)
Your Product+ journey starts here.
Meet your team, learn the challenge, and build skills through hands-on workshops and mentor support.
What to Expect
Workshops
Build practical skills in prototyping, product thinking, and PM interviews.
Mentorship
Pressure-test your thinking with experienced mentors throughout the competition.
Case Release
Meet your challenge and start building your product.
Prototyping Workshop
Hosted by Friends of Figma and the OpenAI Student Collective, this hands-on workshop will introduce you to rapid prototyping and help you turn your product ideas into clear, compelling concepts you can communicate and test.
Product Arena
Pitch your idea. Let the crowd decide.
01
Teams submit a 1-minute pitch
02
The audience upvotes or downvotes
03
Crowd picks Audience Choice Award!
Preliminary Submission
Due October 20
1-minute pitch video and a supporting strategy document covering problem, user, market, and opportunity.
1-minute pitch
Tell the story with clarity.
Supporting document
Show your product strategy.
October 22
Top preliminary submissions evaluated by judges advance to Product+ Summit.
Semifinal and Final Round
Sunday, October 25
UBC Sauder & Great Hall (9:00 AM - 5:00 PM)
Part competition. Part product conference. Part industry networking.
For competitors
Semifinalists pitch their solution and prototype to a panel of judges, followed by a Q&A.
Finalists take their pitch to the main stage, presenting in front of a live audience and a cross-functional judging panel representing Marketing, Engineering, Finance, and Product Strategy.
Audience Choice Award is announced!
For attendees
Summit isn’t only for competitors.
Join us for workshops, keynote speakers, sponsor boothing, networking, and the final pitches as we bring together students and industry professionals from across Vancouver’s product and technology community.
Keynote speaker
Interested in learning what a career in product can look like? Hear directly from Kaelan LeBlanc at Electronic Arts (EA) as he shares insights from his journey in product, lessons learned along the way, and advice for students looking to break into the field and grow as future product leaders.
Any questions? Reach out to:
