P
RODUCT
+
Oct 18–25, 2026
UBC Vancouver
Open to all students!
A product-focused challenge designed to give students hands-on experience with how products are built in the real world.
Apply Now
Official case sponsor
Real industry context. A real product challenge.
About the Sponsor
Powered by SAP
SAP is a global leader in enterprise software, helping organizations manage their operations, data, and business processes. As the official case sponsor for Product+, SAP is bringing real industry context to the competition and giving participants the chance to work on a product challenge inspired by real-world problems.
Event Timeline
Four moments across eight days.
Oct 18
Kickoff
Meet your team and build practical product skills.
In-person
Oct 20
Preliminary Submissions
Submit your 1-minute pitch video and supporting strategy document.
Oct 22
Semifinalists Announced
The audience picks who advances to the Product+ Summit.
Oct 25
Product+ Summit
Semifinal & Final Round at UBC Sauder.
In-person
Kickoff
Saturday, October 18
UBC Sauder (9:00 AM - 9.00 PM)
Your Product+ journey starts here.
Meet your team, learn the challenge, and build skills through hands-on workshops and mentor support.
What to Expect
Workshops
Build practical skills in prototyping, product thinking, and PM interviews.
Mentorship
Pressure-test your thinking with experienced mentors throughout the competition.
Case Release
Meet your challenge and start building your product.
Prototyping
Prototyping Workshop
Turn your product ideas into clear, compelling concepts. Learn rapid prototyping techniques you can apply immediately to communicate and test your solution.
Jay Park
OpenAI Student Collective
Owen Li
Friends of Figma
PM RECRUITING
PM Interview Workshop
What do interviewers actually look for? Learn how to structure your thinking, frame your answers, and stand out.
Christina Ferancik
Principal PM @ Microsoft
Product Arena
Turn your idea into a product strategy.
01
Teams submit a 1-minute pitch
02
The audience accepts or rejects
03
The crowd picks the semifinalists
Preliminary Submissions
Due October 20
1-minute pitch video and a supporting strategy document covering problem, user, market, and opportunity.
1-minute pitch
Tell the story with clarity.
Supporting document
Show your product strategy.
October 22
Semifinalists Announced
The teams the audience backs in the Arena advance to the Product+ Summit.
Product+
Summit
Semifinal and Final Round
Sunday, October 25
UBC Sauder (9:00 AM - 9:00 PM)
Part competition. Part product conference. Part industry networking.
For competitors
Semifinalists pitch their solution and prototype, then take questions from a panel of judges.
Finalists present to a cross-functional panel: Marketing, Engineering, Finance, and Product Strategy.
For attendees
Summit isn’t only for competitors.
Join us for workshops, keynotes, sponsor booths, networking, and the final pitches — open to students and industry professionals.
Take your idea
to impact.
Apply Now